How to track Mobile Website Using Google Analytics? Mobile Website, Server Side Code Snippets, and Google Analytics

We can track mobile sites in the same way as other websites. Since we need to make changes to the tracking code in order for it to track mobile sites we need to use different tracking code. To make sure that Google Analytic Reports data from for mobile websites, paste the server-side code snippets on each page we need to track. This will result in Google Analytic creating a profile for the mobile website. Google Analytics will now report the same kind of information as in standard Analytics reports.  It includes visitor information and web site traffic sources and we can track users visiting mobile website from both smartphone (like i Phones and Android devices) and WAP devices separately.

It will work in the following server-side snippets environments:

• PHP 5
• JSP on Jetty 6
• Perl 5.10
• ASP.NET on IIS 6.0

Goals and Funnels in Google Analytics for True Webmasters. Quick glance of Goals and Funnels in Google Analytics

Google Analytic can be configured to determine the success or failure rate of visitor’s actions. To meet the objective, we need to create artificial goals and apply it to the web traffic.

Goals & Funnels

Goals are visitor tracking method which can be into different criteria on a website. We can set a goal to unlock after a visitor reaches the contact page, “/contact.html“.

If a visitor comes to a home page and leaving right away, it could be counted as a failed goal. Visitors who did happen to land onto contact page will be recorded as successfully completing the goal.  We can check the statistics through Web analytic tools, further such as total time spent on the page and total pages they visited.

Setting up Goals

If we have multiple accounts then we need to first click the parent name to start with.  In the right side of the column under “Actions” we will see links to edit and delete the profile. Click the “Edit” link to open profile settings and can see the column titled “Goals”.

 Exploring Goal Types

The user will be first prompted to enter a name and select if the goal is Active (On) or Inactive (Off).

Each goal type represents a different style of tracking completed goals.

 URL Destination

URIs type goals track when a user enters a specific page on your website.  Even though the Analytics menu uses URL it’s much easier tracking goals with only an URI component.

After selecting this type, another sub-class of the form opens up and need to choose a match type for the URI.  This determines a few different ways to match the pages requested as completed goals. There are three options here which define how Analytics will record a successful goal measurement.

Time on Site

There is an option to check their time limits.  This could also include visitors who are reading articles or blog posts or watching videos.

We can set a length of time in Hours/Minutes/Seconds and select a Condition: Greater than or Less than the time you put in.  We can check bounce rates also - how many visitors will stay for a couple of seconds before leaving.

Page/Visit

Each individual can be tracked for the amount of pages viewed per visit and will only complete the defined goal if the visitor browses above or below the number you set.

Event

With Event as goal types, there are 4 event conditions to set up the goals: Category (e.g. download), Action (e.g. icon pack, interface pack), Label (e.g. vector, non-vector) and value (e.g. 10, 20). You can configure one or more event conditions.

Besides, for Event goals you can either use the actual Event Value or a constant value which requires you to manually enter the value. 

Defining Custom Funnels

The purpose of defining a funnel system is to create a targeted map for the web site traffic to flow through. So in order for a goal to be completed (such as somebody visiting your contact page) originally the visitor would only need to land on the given URI. However with a funnel the visitor must enter your page as specified in the Goal Funnel section for the goal to be counted as complete. Funnels could include more than one page to follow through as well.

How to Set Up Goals and Funnels In Google Analytics to Track Conversions? Goals and Funnels in Google Analytics

Google Analytics allows you to track each stage in the users visit. This tracking helps to identify bad designing and bring to the notice the area which needs improvements.

A very simple goal would just be to count every time someone filled in the inquiry form, or sent an e-mail or whatever your conversion target. This is an example of a Web Analytics Tool. However that doesn’t tell you anything about how users got to that part of your site, or tell you about the other hundred users who left before they converted (either because the site is badly designed, or your product is too expensive etc), which surly affects your Lead Generation.

Now, set the target is that a user to enter through a particular landing page such as your Business Web Page, and then click on details of a service of product, then fill out the booking form – and a goal will allow you to track each of those stages. Now click on edit next to the profile you want to add your goal to:

How to Set Up Conversion Goals in Google Analytics? Conversion and Goal set up in Easy Steps Now.

Google Analytics has replaced the hit counter of 1990’s and made the process more professional.  Even though, still we can see hit counters which are developed by many novice web developing shops over the internet.

To collect better information, we need to customize and fine tune Google Analytics.   This includes setting up goals and funnels.From a business standpoint, we need to aim to get users to “convert” by suitable call in action.Even though we can  track phone calls down to the keyword level, we need to adopt better methods to those leads which turned out be a valuable customer.  A goal in Google Analytics is a good tool for this purpose.

First and foremost is to make sure that once a user fills out a lead form that they are taken to a unique “thank you” page.  Such page cannot be accessed anywhere else on the site. Once this specific page has been set up, move to the Analytics Settings page to start configuring goals.  For multiple profiles, choose the correct profile for this goal set and click “Edit” as shown below;