Top 10 Retail Chains in India; Success Stories of Organized Retailing and Stories of Organised Retail Failure in India

The retail sector of Indian economy is categorized into two segments such as organized retail sector and unorganized retail sector.  The latter holds larger share of the retail market.

The key drives of the growth in retail consumption in India are basically

i)              Clothes, Textile & Fashion Accessories

ii)             Food, Grocery & General Merchandise

 The top 10 companies which have the most shares in organized retail market of India are

Name of holding company	Prime Banners
Pantaloon Retail	·          Pantaloons ·          Central ·          Brand Factory ·          Ezone ·          Hometown ·          Planet sports ·          Bigbazar ·          Foodbazar ·          KB’s Fair Price Shop
K Raheja Group	·          Shoppers stop ·          Crossword, ·          Inorbit ·          Hyper city
Tata Group	·          Croma   ·          Landmark  ·          Poltrona Frau Group Design Center     ·          Star Bazaar   ·          Tashi   ·          Westside
RPG Group	·          Spencer's ·          Books and Beyond ·          MusicWorld
Landmark Group	·          Centrepoint ·          Babyshop ·          Splash ·          Shoe Mart ·          Lifestyle ·          Beautybay ·          Iconic ·          Q Home Décor ·          Candelite ·          Max ·          Shoexpress ·          Emax ·          Lifestyle Department Stores ·          SPAR hypermarkets ·          Landmark International ·          Footwear Division
Parimal Group	·          Piramyd Megastore ·          Piramyd Supermarket ·          Jamin
Reliance	·          Reliance Fresh ·          Reliance Trends ·          Reliance FootPrint ·          Reliance Digital
AV Birla Group	·           More

 Organized retail that has arrived in different formats as follows;

·         Hyper markets 

·         Cash and Carry

·         Supermarkets

·         Discount Stores

·         Department Stores

·         Convenience Stores

·         Neighbourhood stores

·         MBO (Multi-Brand Outlets). 

 Organized retailing in India has been largely explored in urban or in metro cities.  It's largely successful in NCR and Mumbai Region and major parts of southern portion of India.  The entry of Malls, the largest form of organized retailing, which are located mainly in metro cities, in proximity to urban outskirts turned out to be a catalyst for organized retailing.

The following factors influenced the boom in the retail industry in urban areas.

1.    Substantial growth in purchasing power (income) of middle class people and subsequent look out for luxury items*

2.    Increase in customer aspiration 

3.  Favorable Demographics

 Favorable Demographics that stands in favor of people’s choice & their buying trends to prosper the organised retails are as follows:

1. Approximately 60 per cent of Indian population is below the age of 30.
2. Increasing instances of Double Incomes in most families coupled with the rise in spending power 3.Increasing use of plastic money for categories relating to Apparel, Consumer Durable Goods
4. Low share of organized retailing.  

It is a big paradigm that during the boom period many successful well established groups went out of business.  Subhiksha (Chennai) which was started in later 90s faced with unexpected extinct, Vishal group (Andhra Pradesh) decided to surrender, Trinethra (Hyderabad) merged with More, Fabcity opted for decent exit, and Varkeys group (Kerala) logged out unnaturally.

Further, Spencer had a closed a set of shops in Gujarat.  Food World changed ownership in between two times.

Any reasons for such failure?

Blog is written by Goutam Mukherjee, Market Research Analyst of DART Consulting

Need More Facebook ‘Likes’ on your Facebook Business Page? Facebook and Business Page - Tips to Invite your email Contacts to Facebook Business Page and Increase Sales and Conversion

Facebook Business Page brings more visitors to your visit if you take right steps to create, fine tune and maintain your Business Page.  Facebook is a powerful platform as good as word-of-mouth marketing.

You can use your contact lists to increase or your business and convert them into customers using right tools and methodologies.  You need to build your page, connect with them to engage them further.  Per Facebook there are over 900 million people on their site.  Here, we discuss about the method to invite your email contacts to Facebook Business Page.

The first step is to Login to your Facebook Page and then visit Home Page.  A sample Business Page looks as follows

Now, click on Build Audience and invite all your email contacts.

Now, choose any one of Email Services provider by which you want to import your contacts.  Now, the screen looks as follows;

Now, import all your contacts and screen looks like as follows;

After importing all contacts save all contacts in .csv file and upload this file in given place by selecting the browse option

Thereafter, select all contacts or to whom you want to send invitation, and click on Preview Invitation.  The screenshot as follows now;

A new window will be opened, and click on Terms and Condition for you to agree and thereafter click on the button ‘Send’.  It will be viewed as follows;

Now, the selected email addresses will get invitation to ‘Like’ the Facebook Business Page.  Now, you will find that many of your friends and contacts have come to know about your Business Page in Facebook.  They start give valuable suggestions, and may share the page with their contacts further.  This will result in more activities for your Facebook page.  Ultimately, you find that you are generating more business using your contact emails without requesting them to bring more business for you.

This article is prepared by Amit Giri, Social media Consultant with DART.  He can be reached at amit@dartconsulting.co.in