Need More Facebook ‘Likes’ on your Facebook Business Page? Facebook and Business Page - Tips to Invite your email Contacts to Facebook Business Page and Increase Sales and Conversion

Facebook Business Page brings more visitors to your visit if you take right steps to create, fine tune and maintain your Business Page.  Facebook is a powerful platform as good as word-of-mouth marketing.

You can use your contact lists to increase or your business and convert them into customers using right tools and methodologies.  You need to build your page, connect with them to engage them further.  Per Facebook there are over 900 million people on their site.  Here, we discuss about the method to invite your email contacts to Facebook Business Page.

The first step is to Login to your Facebook Page and then visit Home Page.  A sample Business Page looks as follows

Now, click on Build Audience and invite all your email contacts.

Now, choose any one of Email Services provider by which you want to import your contacts.  Now, the screen looks as follows;

Now, import all your contacts and screen looks like as follows;

After importing all contacts save all contacts in .csv file and upload this file in given place by selecting the browse option

Thereafter, select all contacts or to whom you want to send invitation, and click on Preview Invitation.  The screenshot as follows now;

A new window will be opened, and click on Terms and Condition for you to agree and thereafter click on the button ‘Send’.  It will be viewed as follows;

Now, the selected email addresses will get invitation to ‘Like’ the Facebook Business Page.  Now, you will find that many of your friends and contacts have come to know about your Business Page in Facebook.  They start give valuable suggestions, and may share the page with their contacts further.  This will result in more activities for your Facebook page.  Ultimately, you find that you are generating more business using your contact emails without requesting them to bring more business for you.

This article is prepared by Amit Giri, Social media Consultant with DART.  He can be reached at amit@dartconsulting.co.in

Why Use Social Media for Business Promotion? Potential of Social Media to Build Brands and Promote Products and Services.

Are you just starting out with a new venture and want to promote your venture? 

In past years the answer to this was the traditional newspaper and television channels with a considerable amount spent on advertisement. But in recent years, the traditional media has taken a back seat. The reason being social media which has fragmented the market.

The effect of social media is so vibrant that having a presence on a social network is a great way to establish new business relationships. For instance, a reporter that followed me on Twitter contacted me for a quote in a story they were writing. Even though we have never met face-to-face, our online relationship is incredibly valuable. Without a strong social media presence, that reporter would have never heard of me

Social Media has shown strong presence alongside commercial internet. Social media is a means to engage with the respondent and have a conversation.

If you studied marketing in the colleges, you were taught the 4 P of marketing—Creation of a Product, Pricing of a product, Placement in the market, and Promoting it.

Product + Pricing+ Placement + Promotion

Today’s marketing approach in connivance with social media involves the 4 Cs of marketing- clean content with a context that entices  to make connections with people, products, and brands they can create a community with.

Content + Context + Connection + Community = Social Media Marketing

The ways to promote any product or venture is by posting presentations, photos, videos about your work on social networking sites with a strong content.

By posting a strong content, you will be able to create a strong base of followers. The advantages of having a strong follower base are that the customer will be able to voice his grievances thereby suggesting a right formula for the problem. This will also lead to conversing with the customers and the customers getting a quick response.

According to the study more than 90% of marketers use socialmedia and social networking in one form or the other to conduct their daily business and marketing activities. Among this high number of users, 93% of those questioned cited the “importance of social media to their business”.

Social media encompasses a lot of tools and the ones widely used are Facebook, Twitter, Linkedin, Youtube, Blogging websites

Facebook continues to enjoy the highest usage among marketers (2011 estimate). Twitter is the second most popular social media tool. The top 4 is rounded out by LinkedIn and Blogging. Video is now becoming a big part of many campaigns to promote their businesses.

The bottom line is that small brands and companies can achieve big success with the help of social media.

Posted by: Anup, Business Consultant, DART Consulting, anup@dartconsulting.co.in.