Google AdWords has recently begun to allow users to target their AdWords campaigns on Tablets with full browsers. The devices - Apple iPad, the Samsung Galaxy Tab or the Motorola Xoom were appeared to have been classified along with the mobile devices previously. That means the advertisers who did not opt to go for mobile devices had lost that opportunity even though those devices were compatible for a normal website.
Tablet PC, a latest digital channel has an LCD screen on which the user can write using a special-purpose pen, or Stylus. The handwriting is digitized and can be converted to standard text through handwriting recognition, or it can remain as handwritten text. Tablet PCs also typically have a keyboard and/or a mouse for input.
Following are pictures of tablet PCs - Samsung Galaxy Tab and Motorola Xoom.
Motorola Xoom
While placing ads with mobile devices the mobile compatibility of the site is required to ensure that clicks are turning into actionable results. But in the case of Tablet PCs it is not needed. To activate the ads in ‘Tablets with full browsers’ we need to check the box which is located on your ‘Settings’ tab under
‘Networks and Devices’. It will enable you to select more precisely type of devices and operating systems which will display your AdWords ads.
Now, with the introduction of targeting Tablets PCs, all clicks, impressions and other metrics will be reported along with the ads performance under ‘PC and Laptops’. Once Google brings separate reporting for this section, this data will come handy for market research firms to analyze the user behavior. As of now, there is an option in Google Analytics to identify the device which generates a click. Hence, market research firms can still utilize that option to identify the clicks generated from Tablet PCs.
It is easy to segregate clicks generated through mobile devices for those ads which are placed through the Display Network of Google AdWords. There is a unique code associated with ads placed in mobile devices. Once that code is identified we can segregate the ads/clicks landed on mobile devices.
Ultimately, the minute reporting of the user behavior helps any market research firms to better understand the pulse of the user community.
Tablet PC, a latest digital channel has an LCD screen on which the user can write using a special-purpose pen, or Stylus. The handwriting is digitized and can be converted to standard text through handwriting recognition, or it can remain as handwritten text. Tablet PCs also typically have a keyboard and/or a mouse for input.
Following are pictures of tablet PCs - Samsung Galaxy Tab and Motorola Xoom.
Samsung Galaxy Tab
‘Networks and Devices’. It will enable you to select more precisely type of devices and operating systems which will display your AdWords ads.
Now, with the introduction of targeting Tablets PCs, all clicks, impressions and other metrics will be reported along with the ads performance under ‘PC and Laptops’. Once Google brings separate reporting for this section, this data will come handy for market research firms to analyze the user behavior. As of now, there is an option in Google Analytics to identify the device which generates a click. Hence, market research firms can still utilize that option to identify the clicks generated from Tablet PCs.
It is easy to segregate clicks generated through mobile devices for those ads which are placed through the Display Network of Google AdWords. There is a unique code associated with ads placed in mobile devices. Once that code is identified we can segregate the ads/clicks landed on mobile devices.
Ultimately, the minute reporting of the user behavior helps any market research firms to better understand the pulse of the user community.
