What all Web Analytics Tools in the Market ?

WebAnalytics is the process of analyzing, collecting, measuring, and reporting of online data which helps in monitoring and optimizing websites. It can be used as a tool for business and market research. Web analytics provides information about the traffic for a particular website and the number of page views. Web Analytics consists of offsite and onsite.  The process s of web analytics has been depicted as below;

 

The list of Web Analytics software is categorized into

1. Open Source :  Analog, Piwik, Webalizer, Crawltrack, Go Access, Log Report

2. Proprietary:  Mint, Urchin, Sawmill

3. Mixed:  Logzilla

4. Hosted:  ClickTale, MouseFlow, WebTrends, Google Analytics, StatCounter, HitsLink, Yahoo             

                 Web Analytics, CrazyEgg

The top Web Analytics tools are listed below:-

Piwik

It is an open source web analytics system written in PHP. It provides detailed reports on your website and its visitors, including the search engines and keywords they used, the language they speak, which pages they like and the files they download.

Google Analytics (GA)

GA explains how people found your site, how they explored it, and how you can improve their visitor experience.  Based on this data, one can fine tune the website to increase the return on investment, increase conversions, and make more money online.  The dashboard of GA looks as follows;

Yahoo Web Analytics

It offers better access control options and a simpler approach to multi-site analytics, raw and real time data collection, visitor behavior and demographics reports and customized options as well.  The screen shot of a dash board of Yahoo Web Analytics is given below;

CrazyEgg

Crazy Egg allows you to build heat maps and track your visitors every click based on where they are specifically clicking within your website. It allows you to observe which parts of your site users are finding most interesting and clicking on the most.  The heatmap of the Crazy Egg is a very interesting feature of the tool.

ClickTale

It tracks every mouse movement, click and scroll, creating playback videos of customers’ complete browsing sessions as well as powerful visual heatmaps and behavioral reports that form traditional web analytics.

 

Businesses are increasingly focused on website and customer analytics – that is, computer technologies that use statistics to analyze patters and solve problems.  From identifying which pixel(s) on a page holds the most interest for customers to understanding why a particular customer abandoned his or her cart, analytics can help businesses – and particularly ecommerce site owners – understand their customers.  Understanding and examining these data can help businesses understand not only their customers, but also the manners in which their customers interact with their websites.  Analyzing these data can also help businesses spot technical problems and areas of their sites that require attention.

Now, with the latest analytical tools even we can measure the breath of the person who browsed a site.  Interesting……….. keep on reading DART blogs.

Trends in web Analytics

Most of us are aware about Google Analytics, but not heard about many other web analytical tools with interesting features.  Here is a list of web analytic tolls with mindboggling features.

Logaholic:  A web analytics package with a lightweight javascript snippet that won’t significantly slow down your customer’s web browsers like other trackers do.

Woopra:  With over one hundred thousand web sites tracked, this company offers a rich statistical monitoring experience in real time.

Cehartbat:  A real-time charting, tracking and monitoring suite designed for impatient webmasters that need constant access to fresh, current data.

GetClicky:   It offers many of the same features that you’ll find in other packages from this list, but it was designed specifically for ease-of-use. This feature alone makes it more practical for many users.

Extron:   An analytics service that’s designed around the entire web site lifecycle. Helping you optimize visitor experience.

Piwik:  It is an open source web analytics system written in PHP. It provides detailed reports on your website and its visitors, including the search engines and keywords they used, the language they speak, which pages they like and the files they download.

Yahoo Web Analytics:  It offers better access control options and a simpler approach to multi-site analytics, raw and real time data collection, visitor behavior and demographics reports and customized options as well.  The screen shot of a dash board of Yahoo Web Analytics is given below;

 

 CrazyEgg: The heatmap of the Crazy Egg is a very interesting feature of the  Crazy Egg,it allows you to build heat maps and track your visitors every click based on where they are specifically clicking within your website. It allows you to observe which parts of your site users are finding most interesting tool.

ClickTale:   It tracks every mouse movement, click and scroll, creating playback videos of customers’ complete browsing sessions as well as powerful visual heatmaps and behavioral reports that form traditional web analytics.

MouseFlow:  Mouseflow is a web analytics tool for performing advanced web analytics and realtime user studies on websites. It is a hosted service that can be used on any public website. Mouseflow records whole visitor sessions including mouse movements, clicks, scroll events and key strokes.

CoreMetrics:  It performs advanced online analytics, integrated marketing optimization applications, search engine bid management, email targeting, ad impression attribution, cross sell recommendations and social media ROI.

WebTrends:  It offers Real-Time collection of data and display and evaluate of key metrics and KPI, Review site metrics in live Excel report, taken from live updates and attach notes to various data elements so you can easily follow specific trends and share them via RSS feeds.

Omniture:  Omniture is  used for Multiple reports for video tracking,  and has the ability to track mobile phone users, Social media outlet reports to see what people are saying so you can respond right away, Pathing reports follow your visitors from the time they arrive to the page where they left and Real-time statistics and alerts to know what visitors are doing on your site right now.

Thus, there are different types of analytics software available in the market to provide an array of functions which are user-specific in nature.  The guided visual analytics workflow gives ability to easily arrange a sequence of analysis steps into a workflow template that can be edited, reused and distributed.   With the best web analytics system in place, one can accurately track user activity in order to refine your strategies that work while eliminating the mechanisms that don’t work. And once in a while, you may discover a buying pattern that you never would have noticed.